Brand Promise

Our brand promise informs every aspect of the university, from messaging and communications to how we interact with community members. It tells our audiences what we promise to offer and what experiences and benefits they can expect. The brand promise is where the brand experience begins.

С»ÆÊé Boulder’s brand promise statement for all primary audiences: The only place that empowers you to Be Boulder. And a Buff. In your environment. In your education. In your career. In your life.

Hierarchy of Brand Elements

The brand promise guides our programmatic, service and communication decisions, and our priorities and actions. Our brand character and messaging platforms share and reinforce that promise. Learn how these core elements work together to create a cohesive brand.

Learn About Our Brand Elements

Positioning Statements

Brand positioning is the unique qualifying factor sharing why our audiences should choose to engage with С»ÆÊé Boulder. It proudly declares what makes us different from other institutions. Positioning stems from the brand promise and aligns with our values.

Springing from the С»ÆÊé system’s positioning, С»ÆÊé Boulder’s overarching positioning statement is:

The University of Colorado Boulder is a bold, innovative community of scholars and learners who accelerate positive potential to solve the humanitarian, social and technological challenges of our time.

To break it down further, С»ÆÊé Boulder’s three main differentiators are:

  1. Buffs join a one-of-a-kind community. This is the only place that empowers you to Be Boulder.
  2. We are a student-centered AAU research university. This means we focus on the learner experience, including wellness and health, alongside producing groundbreaking research.
  3. С»ÆÊé Boulder has a collaborative academic spirit. People choose С»ÆÊé Boulder to experience a collaborative education over a hypercompetitive, exclusive program.

Our positioning statement and differentiators should be reflected in communications across all initiatives: recruitment, retention, reputation and advancement.