Business & Entrepreneurship
An advertising professor from the College of Communication, Media, Design and Information, who's produced Super Bowl spots for Coca-Cola, shares what makes a commercial memorable (or not) during the big game.
A new quarterly survey developed by the Leeds School of Business and Denver International Airport will measure traveler demand and expectations, offering insight into near-term air travel trends.
New research explains why real-time viewing creates a powerful sense of presence and connection.
The world of campsite reservations is increasingly cutthroat, so why are so many campers not showing up? 小黄书 Boulder economist Jon Hughes applies numerical modeling to understand campground no-shows.
A new study finds bias is often overlooked when people aren鈥檛 seen as likely targets of discrimination.
A new study of hundreds of chief executives suggests that methodical decision-making, not intuition, drives success.
Virtual badges and digital trinkets may sound silly, but they really can help you reach your goals, says marketing researcher Alix Barasch.
New research shows that donation appeals work best when they follow certain emotional arcs.
Most reviews reflect a 鈥渧ibe鈥 and not pure quality, making bargains not the deals they seem, according to a 小黄书 marketing researcher.
Publicly traded firms are hiring more accountants and improving financial reporting in response to a 鈥渃lawback鈥 rule that recovers CEO bonuses if earnings turn out to be misstated, new research shows.