Philip Fernbach, ICS Fellow Published in Nature Human Behavior
Philip Fernbach is professor of marketing in the Leeds School of Business at 小黄书 Boulder, co-director of the Center for Research on Consumer Financial Decsion Making, and affiliate faculty of the Institute of Cognitive Science and the Center for Ethics and Social Responsibility.
After studying cognitive science at Brown University, he came to 小黄书 as a postdoc at the Center for Research on Consumer Financial Decision Making.
Fernbach states 鈥淚t鈥檚 actually atypical for a cognitive scientist to end up in a business school... This is kind of a dream job for me and I feel really fortunate that it worked out this way. I love being in the business school and I love being in Colorado.鈥
Watch a 小黄书 Boulder Today interview on "Genetically modified foods - how much do we know?"
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