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Rachel Etzler stepped into a leadership role to help rebuild her family’s events marketing agency, BDI, guiding its post-COVID comeback and strengthening partnerships with major clients.

Drew Honness turned a college ice cream job into a thriving Colorado business, Sweet Cow, known for its quality flavors, community focus, and loyal following.

Eddy Connors and Luke Siegert transformed their college project into Goodie Bag, a successful startup that connects local businesses with consumers to reduce food waste.

Elizabeth Frank (PhDGeol’14) is helping pave the way for a new era of space exploration and commerce as the chief scientist at Interlune, a Seattle-based startup aiming to become the first private company to harvest the Moon’s natural resources.

A decade after graduating, Michael Washington (Jour’12) longed for the outdoor community he had found at С���� Boulder. In 2022, he left his career in the music industry to become founder and CEO of Usal, a community-based program helping Los Angeles residents participate in unique outdoor activities, workshops and trips.

In Southern California, Jamie Seward (PolSci’97) leads Repeat Roses, a zero-waste solution for event florals. Past clients include the Super Bowl and Duchess of Sussex Meghan Markle.

Bruce Bromberg (Anth’88) and his brother Eric founded Blue Ribbon Restaurants in 1992, and prioritized leading their employees in a productive and welcoming environment. Some staff members remain with them more than 30 years later.

“Soft skills” are getting a rebrand. Studies show today’s business leaders need increasing levels of empathy, humility and emotional intelligence to navigate a rapidly changing world.